Rev Up Your Business And Achieve Big Business Profits

Are you a small business owner that has noticed a decrease in profits within the last few years? If you answered yes to this question, don’t worry, you’re not alone. Only a few businesses have not been negatively affected by these tough economic times. However, things have started to look a bit brighter, depending on where you live, and what sort of business you have. The important thing here is, in order to improve business profits, you need to be able to adapt. What this means is that you need to be able to refocus, and perhaps rev up your business a little from time to time. You may need to cut some products or services, but at the same time you may want to look at adding to the business in order to improve business profits.

While it may sound like a bad idea adding to your business in tough times, it is proven that if you can expand a product or service that is lacking in your area of coverage, you can improve business profits. There are also ways of improving profits for successful business rather easily and at a minimal cost to your company. Doing the research is the easy part. If you look at what your business offers in comparison to others in the area, this will give you a platform to go by.

If your business is struggling, and you’re looking for ways to cut costs and improve profits, you may want to look into what the government has for you. Often, there are grants and low-interest loans that business owners qualify for. The thing is, not a lot of them are interested in doing the leg work to avail of these benefits. The way you need to look at it is this: grant money is there for the taking, and it can improve business profits right off the hop. There are some government programs out there that will subsidize employee wages for you which can help cut some costs. Some small businesses are taking on a new employee simply to work on marketing strategies, which in turn can provide big business profits.

In these tough times, as a small business owner you must be vigilant. It is very important that you look at things from a customer’s perspective. What can you do to expand your customer base? The smallest adjustment can sometimes achieve big business profits. For example: not long ago, a coffee shop which strictly sold coffee, tea, cold drinks, donuts and muffins decided to gamble on two investments. They bought a cappuccino machine and an iced coffee machine. Two relatively simple items however, soon equaled big business profits as the coffee shop boomed immediately. Their profits doubled within 6 months. Maintain a positive attitude and do a bit of research to see where you can grow.

If your business could use a boost, and you want to double your sales, satisfy your customer base and grow at the same time, then download your Free Training Pack at [http://bigbusinessprofits.

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A Business Marketing Strategy to Increase Business Profits – Implementing Strategic Alliances

The perfect business marketing strategy to increase business profits is probably one of the most pressing questions for business owners, large and small, especially in the current economic climate where an increase in business profits, especially your bottom line, would be more than a welcoming reward.

So, as a business marketing strategy how could you increase profits without ‘breaking the bank’; without spending any more on advertising or without having to create more products or services?

Quite simple really. By implementing strategic alliances with reputable companies that, although may have similar products or services to yours, are not in direct competition with your company.

Companies who offer excellent products or services to their customer database can literally increase business profits by a minimum of 30%, even as much as 100% in a matter of days just by letting their in-house marketing team get a little creative and start implementing strategic alliances.

Increasing business profits by implementing strategic alliances isn’t a new concept but still very much under-utilized by a large percentage of small to medium-sized companies, even large corporations, who would like to start using some highly-effective marketing strategies, but simply don’t know how to put a successful campaign, from concept to fruition, into action.

Let me give you some quick examples of time-proven marketing strategies that would work extremely well with companies that have a customer database of at least 5000 customers:

1. Reactivation of past customers that were sold any type of service subscription

2. Implementation of an opt-in subscriber form to gain new customers

3. Implementation of an automatic sales funnel using a targeted email campaign

4. Cross-selling by promoting non-competitive products to your customers or clients using profit-pulling copy via direct mail.

5. Endorsements of additional non-competitive products to your customer database

I’ve seen large organizations have a lackluster approach in looking after their customers and clients. Focusing on making your customers feel like royalty and maintaining their longevity is key.

While carrying out some typical research to find out if businesses could do any more with their websites to increase business profits, I was quite horrified at my results.

Researching 10 various business sectors, with the top ten results in each sector (100 business website home pages), a mere 5% had implemented an opt-in form for the visitor to request more information about that company, albeit a better job could have been done with the copy, but nonetheless, a device was in place.

That means, the 95 remaining companies had nothing in place to ask the visitor if they wanted to receive further information via a company newsletter, free business report, free trial, free book chapter etc. Sad but true.

Just because a new client or customer comes on board and you’ve take their money, does not mean it ends there. Clients like to be rewarded; made a fuss over and continually looked after with additional follow-ups; products and services that you recommend and endorse, even although these products may be produced by someone else.

Not only do your clients expect this, but it’s also the perfect way to increase business profits [] by implementing strategic alliances with other reputable businesses, while continually building trust and customer-bonding over the lifetime of their existence within your company, and all other companies associated with the promotional strategic alliance.

More often than not, you only have to look within your own company and you’ll find there are multiple ways to increase business profits without having to do much more than send your existing customers an email or a direct mail letter.

Forming strategic alliances can not only be highly lucrative, but can continually bring in an additional increase in business profits for all parties involved, even though the majority of the work involved to see it through to fruition, can mainly be outsourced.

Companies who are new to setting up these strategic alliances can often try to implement these strategies themselves. Unless experienced using any form of business marketing strategy, and know how to set it up correctly, it can easily backfire, cause tremendous grief and can even damage customer loyalty and longevity.

I hope this article has given you an insight into a business marketing strategy that can be implemented by any online enterprise wishing to increase their business profits while forming profitable strategic alliances.

Hans Storrie from HS Associates, a small UK-based company, specializes in forming strategic alliances and assists with the implementation of visitor opt-in forms for any company. We can also show you how to incre

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